Business events worth over £12m to Sheffield

One of the busiest years on record
for business tourism has boosted Sheffield’s
economy by £12.7m.

New research carried out by
Sheffield International Venues tracked the economic benefit of events hosted
across its portfolio of 14 facilities, including Ponds Forge Sheffield, City
Hall Sheffield and Don Valley Stadium.

SIV conferencing and events general manager Dominic Stokes says the figures show “that as
a business tourism destination we are right up there with traditional
destinations such as London and Birmingham”. SIV annually
hosts more than 2,000 events across 20,000 square metres of conference, meeting
and exhibition space.

The new figures are based on 890 of
these events, which brought in 151,439 business tourists to Sheffield.

Flagship events for City Hall
included The Re:inventing The City Economic Summit, The NHS Yorkshire and Humber
Health and Social Care Awards and events for the BBC, LG Communications and
VisitBritain, generating almost £7m.

The impact of business events
including awards evenings and annual balls at Ponds Forge was calculated at
£3.6m.

Don Valley Stadium Sheffield and the
English Institute of Sport – Sheffield
meanwhile, hosted events which generated £2.3m, while iceSheffield, Hillsborough
Leisure Centre and Concord Sports Centre brought in a combined £400k.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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