Brand England winning streak drives demand for corporate hospitality

Despite the furore over the fake
blood incident with Harlequins rugby club, ticket agency Keith Prowse, official
hospitality supplier to Twickenham, is reporting an upturn in corporate
hospitality enquiries as the 2009/2010 rugby season prepares to kick off this
week.

The international menu of matches
lined up at Twickenham is certainly attractive and includes visits from
Australia, Argentina, New Zealand and Wales, all contributing, according to
Keith Prowse, to a boost in demand.

The agency’s business development
director Neil MacLaurin believes corporate hospitality has matured into “a
measurable business discipline, part of the face-to-face marketing strategies of
many organisations”.

MacLaurin adds: “August is
traditionally a quieter time for Keith Prowse but the Ashes victory has led to
lots of interest in the next big sporting fixture, which is, of course, the
rugby. Brand England is a buoyant
currency at the moment with many corporate customers wanting to share in the
glory on the day.”    

Twickenham Experience’s MD Chris
Morris agrees that the opening of the rugby season brings welcome publicity to
the stadium and tells conference-news: “This is always good news
for our conference and event business. Our key business driver remains the
development of our new South Stand facilities which has enabled us to more than
double our non-match day sales since 2008.

“Importantly clients are looking
towards venues that share the same values and this is where the Home of England
Rugby has a clear advantage.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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