Boris backs new business tourism group

London Mayor Boris Johnson has endorsed a
new Business Tourism Group and it looks set to strengthen the capital’s
conferencing offer. Johnson had previously told CN that he remained commited to
an international convention centre for the capital “but would like to see
Department of Culture, Media and Sport money to make it a reality”.

To be spearheaded
by Visit London, the new group will be looking to maximise the capital’s
business tourism offer during and after the 2012 Olympic Games.

The group will
include a number of city stakeholders including the GLA, LDA, Tfl, BHA, BAA and
Visit London.

Excel London has
been helping to drive this initiative and has worked with Visit London to
include other business-venue owners such as AEG, Earls Court and Olympia, as well as key business and events
individuals and organisers, such as Reed Exhibitions.

Dan Ritterband,
director of marketing at the Mayor’s office and the man responsible for
championing the group, says:  “Business tourism
is incredibly important for the city and we want to ensure that we do as much
as possible to work with all the predominant city bodies to ensure we have a
co-ordinated and open approach.

“It is absolutely
key for the Mayor and the city that we see some changes being made to business
tourism and really help to strengthen London’s
offer as the world’s greatest business destination.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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