director of operations at manufacturing association EEF’s Leamington Spa-based
conference centre Woodland Grange, has been charged with running all EEF
Last year Woodland
Grange became only the third venue to achieve Gold Standard in the Meetings
Industry Association’s AIM accreditation scheme and this year achieved a four-star
guest accommodation rating by Visit Britain.
Vaughton tells conference-news EEF Venues is “a mix of
non-residential and rural residential venues which presents a challenge to
‘pigeonhole’, however, the message to market is centred around the uniqueness
and individuality of venues but operating to a common ethos and brand image”.
EEF has venues in Warwickshire,
Westminster – London,
Sheffield, Bristol and Rutland and Vaughton says Woodland Grange is
“In terms of
capitalising on an improving market there is tremendous opportunities for the
remaining venues particularly the venue in Westminster. We aim to position ourselves as
a mid-market brand alongside the likes of etc. venues, Sundial group, IET
There are ambitious
growth targets within a five-year strategy, says Vaughton, who believes “the
continuing evidence of a need for face-to-face meetings and an expected
improving market will enable us to capitalise on the opportunity”.