Travelodge has announced an £84 million expansion plan that will create 200 jobs and strategically position the company for the 2012 Olympics.
The plans will make the hotel chain the biggest in London, overtaking Whitbread’s Premier Inn, and will involve the addition of six new hotels, making a total of 45 London hotels, offering 6,482 rooms.
“We have long stated our aim of being the lead brand in London by the time of the games and we are pleased that this will now be achieved,” says Travelodge chief executive Grant Hearn. “The Olympics is a once in a lifetime opportunity for the tourism industry and we intend to take it with both hands.”
The news comes at a difficult time for the UK hotel sector with close to 212 hotels closing in the first half of the year, according to London newspaper City AM.