Just months after launching a rival trade-only travel exhibition to
VisitBritain’s Best of Britain and Ireland event, organiser Expo
Management has withdrawn Travel Trade
Britain from the
UK show calendar.
The TTB organiser says it pledges its full support to VisitBritain’s
2010 show, which is scheduled to run next March.
“TTB was launched in response to real industry concerns that the new
format of BoBI might not fully meet
the needs of coach operators and group travel organisers,” says Expo
Management MD, Mark Griffin who
admits these concerns were largely alleviated by BoBI’s successful launch this
spring. “As a result we are cancelling TTB and committing our energies and
some 125 years of coach travel
industry experience to work closely with VisitBritain and the BoBI organisers to
help ensure that group and coach travel is raised up the agenda with
Government, VisitBritain and the
national tourist boards,” says Griffin.
MD of Best of Britain Events, Rob Mackenzie, says there has never
been any doubt about the need for a strong national showcase for domestic
tourism. “The powerful support of Expo Management, the authority of its travel
trade media titles and its great experience in the coach operator market will
help us to deliver a bigger, higher profile trade-facing event of which the
industry will be proud.”
Expo Management says its
supporting trade publications for the TTB exhibition will be fully endorsing
next year’s BoBI event.
The 2009 TTB exhibition, held at the National Exhibition Centre,
attracted 1,500 visitors and almost 200 exhibitors.