Recession costs Swindon Town £30k in lost conferences

Chief executive of Swindon Town Football
Club Nick Watkins has claimed the club has lost £30,000 because hard-hit local
businesses were no longer hiring the County
Ground’s conference
facilities.

He tells conference-news: “Swindon as a
business community continues to be impacted by the current economic conditions
and the Swindon Town Football Club is not immune but it is fighting on. The
revenue streams, from events and conferencing, are slowly beginning to run once
again after a fairly long dry period.”

The businessman widely credited with
putting the Wiltshire club back on a sound financial footing reduced the charge
for advertising boards at the ground from £3,000 to £2,000 and he tells CN: “Matchday hospitality packages are
slow sellers but once the season gets fully underway, this may change and we
are well positioned to capitalise on the change.

“I anticipate that it will be some time yet
before the revenue streams are once more in full spate and the financial scales
of football are balanced, but at least we have begun the long journey on a
positive foot.”  

Swindon was once regarded as a prosperous town in the M4 corridor and at
the forefront of the high-tech industry, but its unemployment rate jumped 147
per cent in the 12 months to July, according to official data published in newspaper.
This compares to a national average of an 81 per cent rise.

Not so long ago, Swindon
was known as a ‘graduate’ town with an unemployment rate of 1.2 per cent.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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