The Business Travel Show is being renamed as The Business Travel and Meetings Show for 2010 to reflect the converging of the business travel and meetings industries.
The event, which has run for 15 years, will include more meetings-based education content and suppliers. The move follows research conducted after the February show, which found that almost half of the 500 respondents wanted to see more meetings suppliers and venues at the exhibition. A quarter of respondents were responsible for meetings budgets of more than £500,000, while eight per cent manage spend greater than £10 million.
David Chapple, event director at Centaur Exhibitions, which organises the show, says: “The show will provide visitors with a greater variety of new ideas, suppliers and education that now fits with their business needs.”
The new show will run from 9 to 10 February at Earls Court.