Keep Britain Talking campaign reiterates ‘Wish List’ to government

The Business Visits and Events Partnership has reiterated its ‘Wish List’ to the government on the role events can play in revitalising the economy.

The Keep Britain Talking campaign, which was created to raise awareness of the value of meetings and events, is set to reach is pinnacle in September this year at Event UK 22-23 September in Birmingham.

Campaign partner and chairman of The Business Visits and Events Partnership, Michael Hirst OBE, says: “The Wish List focuses on tangible actions government can implement to support this industry through this tough environment and ensure it flourishes as we move out of recession, making business visits and events within the UK more competitive and more profitable.”

Some of the ideas to stimulate the meetings and events sector which have been put to Barbara Follett, the Minister for Tourism and her Officials at the Department for Culture, Media and Sport are:

  • A government sponsored series of City Manager seminars to better inform local authorities about the benefits from events to local and regional economies.
  • A meeting of all representatives of the events sector, led by the minister, to discuss a Britain-wide strategy for revitalising the economy through events.
  • Reinstatement of corporate hospitality tax allowances on activities that seek to bring business and events to Britain.
  • A national subvention package for UK destinations as part of bidding for international events to enable British cities to compete with international destinations that regularly offer subvention.
Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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