Granting free travel in the US

British
Airways has launched a series of Business Opportunity Grants to “help 100
small-to-medium-size US businesses
travel for free to drive business growth”.

BA has
partnered with Regus Office Services, Courtyard by Marriott, Canon USA and
British Airways World Cargo to allow Grant recipients 10 BA roundtrip
transatlantic Club World business-class tickets and accommodation to be used at
their business’ discretion in 2010.

The Grant
programme is phase two of BA’s
‘Face-to-Face’ campaign and the company says it aims to drive forward
enterprises by focusing on tangible, human connections as a crucial driver of
business growth.

“Connecting
people globally is our number one objective, and we’ve long known that the key
to building a successful long-term business partnership is through face-to-face
meetings,” says executive vice
president of Americas at BA, Simon
Talling-Smith.

“Even after
giving away close to 1,000 seats during phase one of the campaign to help US
entrepreneurs grow their businesses, we realised there was still more we could
do. Our hope is that the ’Business Opportunity Grants’ help these businesses
increase their revenues and reach important milestones in their strategic growth
plans,” he adds.

Entries
will be reviewed by a group of British Airways executives and its communications
and business partners

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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