Visitor numbers are rising to North East England according to new research – with over four million people visiting the region last year.
The 10 per cent increase in 2008 means North East England was the only region outside of London to record a rise in visitor numbers last year, bucking the national trend which saw numbers for the UK drop by 4.65 per cent.
The figures were revealed in the 2008 United Kingdom Tourism Survey commissioned by national tourism body VisitBritain.
The report also showed that people were spending more money in the region; with the average visitor spend up by seven per cent.
Stacy Hall, director of communications and tourism at One North East says: “The UKTS figures demonstrate the importance of the visitor economy to the region, and once again prove that we are bucking the national trend during this economic downturn.
“Results for the first part of 2009 are encouraging and show that as a region we are taking full advantage of the trend of more people opting for a holiday in the UK.”