Emerging markets target for Tarsus, as company reports 5% first-half growth

International B2B media group Tarsus reports revenue growth of five per cent in the first half of this year and claims attendance at its events grew by an average of five per cent also over the period.

Group marketing director Doug Emslie tells conference-news that while the group’s UK exhibition business is down around 20 per cent and “very difficult”, there are pockets of shows doing well, such as those connected with the environment and counter-terrorism.

The group’s medical conference business in the United States, Emslie picks out as doing particulary well “because of the high educational content”.

“Let us not forget, outside of the country, UK organisers are world leaders,” Emslie adds, He says the Tarsus emerging markets business is up, now providing 28 per cent of company revenues “from a standing start in 2003” and he is predicting growth to a level of 40 per cent.

Chairman of Tarsus, Neville Buch, adds: “Tarsus has performed well during the first half,” but goes on to note the group’s results are heavily weighted towards the second half when the majority of its events occur.

Revenues for Tarsus’s two largest exhibitions, the Dubai Airshow in November and Labelexpo Europe in September, remain ahead of the comparable events in 2007, the company claims, and says its contracted revenues for 2009 stand at 86 per cent (2008: 82 per cent) of projections for the full year.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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