Visit London has started a dedicated social media strategy “to better engage with its partners and the capital’s events industry”.
Visit London’s business and event solution teams are building their presence across Twitter, LinkedIn and EventCrowd.com.
Partner and industry news stories, which are updated on visitlondon.com/business on a regular basis, are also being streamed via RSS feeds to both Visit London’s LinkedIn group and Event Crowd group. Visit London’s business Twitter stream @VLbusiness is also fed onto EventCrowd.com.
Director of business tourism Tracy Halliwell says: “It’s incredibly important for Visit London to be communicating to the events industry at all levels and through a number of different media. Many of our partners have news and special offers which are time sensitive and therefore it makes sense to communicate through platforms such as Twitter and RSS feeds. We also wanted to ensure that we had a forum where events industry peers could discuss and voice opinions – and that’s were LinkedIn group and EventsCrowd.com comes in to play.”
Visit London contributing editor Mike Fletcher will manage the social media strategy.