VisitBritain is encouraging overseas visitors to events in Britain to extend their stay with the eventBritain BritRail Pass.
The 100th Rotary International Convention, held at the NEC from 21 to 24 June 2009, was the first to benefit from the pass, which attracted around £40,000 worth of sales.
Ian Taylor, Birmingham Convention Bureau says: “The Rotary International Convention brought around 20,000 visitors from 156 nation states to Birmingham. It was one of the biggest conventions to come to the UK for 20 years. The Visit Britain BritRail pass proved to be an excellent incentive to help encourage visitors to explore the country and help to generate the maximum economic impact for the benefit to be felt far and wide.”
Running in conjunction with ACP Rail and the Association of Train Operating Companies, the BritRail Pass encourages overseas visitors attending an event in Britain to extend their pre- and post-event stays to explore the nations and regions. Prices start at £99 for a three-day pass, which can be used over an eight-day period or a seven-day pass for use over 15 days. Both are available for both standard and first class journeys.
“The pass was launched for the Rotary International Convention and now that it has proved so popular it will be rolled out for future international events, adding value for event organisers and providing another reason for them to choose the UK,” says Taylor.
Participants must present a delegate badge or event ID prior to boarding the train, but the pass provides the flexibility to hop on and off trains at their leisure and also includes airport transfers.