The O2 Arena may boast additional meeting and event space as part of a hotel development, according to David Hornby, new consultant to the venue’s owner, AEG Europe.
Speaking to Conference News, Hornby said the O2 could also benefit from a new leisure attraction as part of fledging proposals for the site: “We are working through the plans and finances to make a case for it, but east London needs more hotels. O2 is the most popular music venue in the world attracting a huge amount of people and that business is filling other hotel brands at the moment.”
Hornby, who has been consulting to AEG Europe since leaving Visit London last month after six years, has also just taken up a consultancy role with England 2018 to bring the Football World Cup to England in nine years’ time.
He will be working with the hotel industry to secure the 60,000 hotel rooms needed in the host cities throughout the month-long event, as well as with the hospitality and events sectors.
“The Football World Cup will not only bring us a global audience, but will also prove that as a country we can host major events. And the more of these we do, the more competitive we will become.”
Hornby remains on the board of the Society of Incentive and Travel Executives and says he may consider other projects in the future.