Delegates at the first E-20 London Summit have agreed it is crucial for the meetings and events industry to become more unified.
Many of the key event industry movers and shakers convened at the Natural History Museum on 21 May to discuss how the industry is perceived in the business world.
E-20 London Summit chairperson ZoÃ« Watts, head of events and catering at the Natural History Museum says: “The evening represented the first gathering of key figures from across the events industry, including caterers, venues and a range of supporting organisations. As such there was plenty of debate and input from all involved.
“The calibre of the attendees reflects how seriously the industry is tackling key issues that affect us all from the potential skills shortage in a recession, to the credibility given to the industry.
“We all agreed that it is crucial for us to become more unified, which in turn will add to the integrity of meetings and events in the UK economy. We recognise the need to raise our collective profile with credible research, and this is something we wish to tackle in the near future,” she adds.
Group conclusions included:
Events are a crucial to the UK economy
The ‘event’ has a poor perception in media eyes
Does the term ‘event’ now equate to something trivial?
Solution is for the industry to unite to demonstrate their worth