The official launch of England’s bid to win the FIFA World Cup 2018 kicked off at Wembley stadium, with humility being seen as a key to its success.
With soccer star David Beckham praising the passion and lure of England among fellow professionals, the chief executive of England’s bid, Andy Anson, says the bid should not fall victim to arrogance.
“One of the things we learned from the last World Cup bid was we were perceived to be arrogant around the world in how we presented ourselves,” he told BBC Radio 5 Live.
While Anson still praised England’s stadiums and passion for the beautiful game, he added: “The tone of this campaign has to be different. We will certainly not be saying football is coming home this time.”
A won bid would mean a healthy shot in the arm to England’s travel, tourism and hotel sectors, as proved by the successful hosting of Euro 1996.
Events for London’s PR manager, Chloe Couchman, tells Conference News: “London is more than capable, and excited, about backing the bid. We have the stadiums in place and have a great infra-structure. We also have passionate fans that live and breathe football and our multi-cultural communities would offer the world a home from home during the event.”