ACC Liverpool Keeps Meeting with Event ROI Institute

Arena and Convention Centre Liverpool announced at IMEX today it is to partner with the European Event ROI Institute in support of ACCL’s Keep Meeting campaign. The scheme provides organisers with a toolkit to help measure event ROI and includes a range of services for events held at the venue.

Organisers that sign up to ACC Liverpool’s Keep Meeting at IMEX will receive a free guide to measuring event ROI. They will also be able to claim a 20 per cent discount on one-day courses offered by the institute at up to 20 destinations around the world.

Clients that book events at ACCL will receive the Keep Meeting ROI Toolkit, including a package designed to support organisers to ‘Keep Meeting’ in difficult economic times.

Managing Partner of the European Event ROI Institute Dr Elling Hamso, says: “I am delighted to see a venue committing to helping organisers measure ROI, something we feel is essential in today’s economic climate. We will work closely with ACC Liverpool to further develop a range of offerings under its Keep Meeting initiative.”

General Manager of the BT Convention Centre at ACC Liverpool, Jacquie Rogers, adds: “Measuring the value of events has never been more important. As experts in event planning and evaluation, we could not have found a more fitting partner than the European Event ROI Institute. We are delighted to welcome them on board at a time when we are launching our Keep Meeting initiative to help organisers get the most for their budget. We look forward to offering our clients a range of benefits as a result of this new partnership.”

Elling Hamso will be joining ACC Liverpool on the Visit Britain stand F360,16.30 27 May at IMEX, to discuss the new scheme with event organisers.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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