A survey carried out by Wyboston Lakes Conference and Training Centre has indicated that, despite the financial crisis, many training budgets allocated are remaining stable in 2009.
The survey polled 496 training managers with a collective buying power of £20 million per year, and found that more than half (58 per cent) said their expenditure in training fell in line with the 2008 figure. A further seven per cent of the respondents claim they have seen an increase in their training budget for 2009, while 27 per cent reported a decrease.
The survey found that although training budgets are looking relatively stable, managers are finding ways to make cut-backs on the cost of the exercise through a range of measures from holding tough price negotiations, to organising in-house coaching.
Sales and marketing director at Wyboston, Clive Bache says: “At Wyboston Lakes we are more than aware that negotiations will be tougher but, certainly, every training centre will have the opportunity to generate business and a chance to increase its market share.”