Sheffield Arena to stage Sports Personality of the Year

The BBC is to bring its flagship Sports Personality of the Year show to Sheffield for the first time.

The annual review of the British sporting year attracts a domestic TV audience of nearly 10 million.

The event will be screened live from the Sheffield Arena in front of nearly 11,000 people after Sheffield beat off competition from other leading cities throughout the UK, including Manchester, Newcastle and Liverpool which hosted the event last year.

Welcoming the Corporation’s official announcement 30 April, Richard Jones, CEO of Yorkshire South Tourism, which bid for the event in conjunction with Sheffield City Council, says: “Securing this prestigious event represents a major coup for Sheffield and reflects the city’s sporting credentials and growing reputation.”

Jones and his team plan to provide “a memorable long weekend of sport to span the BBC show and give visitors to South Yorkshire a great experience”.

The event traditionally attracts leading figures from the world of sport, as well as officials from major national and international governing bodies.

The current Sports Personality of the Year is Olympic gold medal-winning cyclist Sir Chris Hoy.

“Sheffield will be staging two of the biggest events in the UK this year with the U2 summer concert at the Don Valley Stadium and the BBC show, and we intend to make the most of these opportunities to showcase the city and the region at its best,” says Jones.

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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