Portfolio director of Confex Group, Duncan Reid, has called for the events industry to unite in the wake of tough trading, in particular, for the creative, hospitality and party market.
“Although I think there will be green shoots of recovery later this year, the next 18 months will continue to be hard for everyone,” says Reid, who calls for an end to fragmentation in the industry. “If we are going to capitalise on the opportunities ahead, the party and hospitality sector need to work more closely with the conference and exhibition markets.”
And Reid thinks we should start with the industry shows.
“At the beginning of this decade a number of sector specific shows spun out of Confex, but the niche approach is now too limited a focus. We’ve worked hard over the last few years to work with everyone in the events industry and put on shows that deliver for all sectors, not just one, to better reflect and champion the industry.”
Reid believes a key reason for Confex’s Corporate Events & Parties sector’s success this February was because it capitalised on buyers looking at multiple events. “We see this area of the show growing next year at both Event UK and Confex, with the run up to the Olympics.”
Confex Group has joined forces with special events trade association, ISES, to offer a year’s membership for free to the next 10 exhibitors booking stands at Confex or Event UK.