Sheffield ready to reap 100k from sports and leisure show

Organisers expect 5,000 delegates to attend the Careers in Sports and Leisure event at Sheffield Arena next week. The economic impact of what organisers claim is the first ever national careers exhibition dedicated to sports and leisure sectors, is estimated at £100,000.

Olympic gold medalist Duncan Goodhew will speak at the event.

Managing director of organisers 100AND10% Marketing, Jonathan Wilson, says:

“To have designed and delivered Careers in Sport and Leisure from scratch in the current economic client is something the company is very proud of.”

A collaboration of Ambassadors at Sheffield Hallam University helped Yorkshire South to secure the event.

Since the Ambassadors Programme was set up in 2007, Ambassadors have brokered event and conference business worth £991,000 to the local economy. A further £744,000 worth of live enquiries are currently being processed by the Yorkshire South conference team.

This week’s Northern Venue Exhibition and Big Wow Show at the Royal Armouries in Leeds attracted 2,000 visitors, according to organisers’ provisional figures.

Formerly known as the Yorkshire Corporate Hospitality Show, the NVE and Big Wow Show event is in its 10th year.

Chief executive of the Yorkshire Tourist Board, Gary Verity gave some hints at the show on how the YTB might be spending its new £30m marketing budget.

“Business tourism is worth £500m a year to Yorkshire and our aim is to raise the region’s profile so that figure doubles to around £1bn a year within three or four years,” he said.

Conference Leeds hosted a lunch for 90 guests at the show, including 20 conference organisers.

“The feedback has been very good,” says head of Conference Leeds, Nicola Lockwood. “Our sponsors were particularly pleased with the quality of the buyers that we’ve introduced and this event is now becoming the ‘must-see’ exhibition for the conference industry.”

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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