Meeting Professionals International (MPI) is lobbying US regulators and the global media hard following the announcement that the companies who received emergency government lending from the US Government will be required to approve corporate meetings, events and incentive programme budgets. MPI has launched a new web resource called the Meeting Industry Crisis Center to provide solutions and guidelines to address the issue.
As an initiative to counter the impression that meetings and events need to be curtailed, MPI released initial findings of EventView 2009 at its European meetings and Events Conference in Turin, 1-3 March 2009. The research shows that meetings and events provide the highest return on investment with 23 per cent of respondents choosing event marketing as the discipline that provided the greatest ROI. MPI’s president and CEO Bruce MacMillian says: “There is a perception that meetings and events need to curtailed. In our view, it is quite the opposite with meetings and events providing the solutions not the problem. Organisations that use meetings and events effectively will stay closer to their employees and customers, emerging sooner and stronger from the crisis.
The fact that 43 per cent of the marketing and sales executives interviewed in EventView 2009 chose event marketing as a discipline that best accelerates and deepens relationships demonstrates the value of our media.”