The tower at Birmingham NEC’s LG Arena has been officially ‘topped out’.
The feature forms part of the new entrance to the arena, which was renamed last year after a title rights sponsorship deal with LG Electronics.
Part of a £29m rebuild of the LG Arena, the tower will be finished in June, and feature bars and restaurants. The funding comes from a £25m loan from Birmingham City Council and a £4m grant from Advantage West Midlands. The deal with LG Electronics will help support repayment of the loan.
The LG Arena itself will open in November with an increased capacity of 14,000, as well as improved backstage areas, and a more flexible seating configuration.
Director of Arenas at The NEC Group, Phil Mead, says: “It was amazing to see this vital first piece of work completed in what is sure to become an iconic landmark on The NEC site.”
The re-development of the LG Arena is part of a wider strategy for The NEC Group to deliver a ‘Destination NEC’. Proposals include a £90m leisure and entertainment complex, incorporating a large casino, delivered in partnership with UK’s largest casino operator, Genting UK.
Last year The NEC Group contributed £2 billion to the regional economy and supported 29,000 jobs. Events and activity across the group’s four venues have generated the estimated sum according to a year-long survey by auditors and tax advisors KPMG.