Coldplay and Oasis contributed healthily to the 1.6m tickets sold for events at Birmingham’s two biggest music, sporting and entertainment venues last year, but big exhibitions and trade events also helped boost the total.
The NEC Group announced its ticket sales figures for shows in 2008 at Birmingham’s National Indoor Arena (The NIA) and the LG Arena, the latter now undergoing a £29million refurbishment programme.
While rockers Kings of Leon broke box office attendance records with a 14,000 turn-out for their show at The NIA in December, the total figure also includes visitors to the LG Arena shows: Horse of The Year Show, Best in Show for Crufts and TV spin offs Dancing On Ice and Strictly Come Dancing.
Director of Arenas, The NEC Group, Phil Mead, says: “An attendance of 1.6m people between our iconic venues is a number that not many other cities can boast.
“At the NIA the introduction of hospitality boxes last year further improved this offering, as well as increasing our capacity to 14,000.”
- The transformation of The NEC Group’s former head office into a three-star hotel has been marked with the official opening of the new Ramada Encore Hotel at The NEC, Birmingham.