The Institute of Travel Management’s new ‘MICE working party’ is targetting its new series of ‘How to’ guides to a wider meetings and events industry audience.
The ITM, its head of sales and marketing Diane Steed tells Conference News, is to refocus on appealing to corporate planners and the meetings industry in general and is soon to change its name to reflect a membership that increasingly embraces planners and organisers.
The first of the new guides will be published in May and aimed at those new to meetings and events.
Meetings and events will figure high on the agenda at the association’s conference in ACC Liverpool, 25 27 March.
Zibrant MD Fay Sharpe chairs the MICE working party and tells Conference News the group’s first guide will be “an easy to read but thorough piece of work aimed mainly at people new to the industry”.
Sharpe believes that ITM, driven by corporate membership, can fill a gap in the meetings sector. “There is no strong corporate association for the meetings industry,” she says, although she singled out HBAA and Eventia as associations with which ITM would be looking to work more closely.
ITM agreed also to work closely withConference News to circulate more widely its guides and to reach a broader meetings industry audience.