Eventia finds new voice

Having merged the British Association of Conference Destinations (BACD) business into its association structure, Eventia has launched a new brand identity, as well as a new template for terms and conditions between agencies and corporate clients.

Eventia’s strapline now proclaims the association as ‘the voice for the events industry’, as opposed to ‘the voice of the events industry’ previously.

The new logo, CEO Izania Downie explains, plays on the ‘voice of the industry’ strapline, with ‘v’ accentuated in the shape of an upturned megaphone or the stalk of a speech bubble.

The ‘ia’ lends itself to a dual application, says Downie: “It is both an abbreviation of ‘industry association’ and also can stand for ‘in action’ – Eventia’s educational programme is being developed under three sub-brands, namely ‘Events in Action’ (already established), ‘Sales in Action’ (launched in 2008), and ‘Business in Action’ (for launch in 2009).

This flurry of Eventia activity includes the association spearheading a campaign to minimise the negative impacts of proposed changes to legislation covering the Tour Operators’ Margin Scheme (TOMS).

The government has been consulting with the tourism industry about plans by the European Commission to harmonise the application of TOMS between member states, and some changes are likely to take effect from 1 January 2010 which could have profound effects on the business model and competitiveness of agencies managing events in the UK.

Eventia is consulting urgently on the implications of the proposed TOMS changes with its members.

Chair of Eventia’s Regulation Committee, Brian Kirsch, says: “It is vital that event agencies and DMCs, in particular, provide us with solid factual information on how the proposed changes might impact their businesses in order to inform and strengthen our feedback to government.”

Eventia has also been busy renaming its British Conference Venues Survey to the UK Events Market Trends Survey 2009’ (UKEMTS) and has set itself the objective of capturing data from a minimum of 500 venues.

Izania Downie says the research is crucial to understanding the economics of conferences and business events.

“We know that we are a multi-billion pound industry but it is this survey which provides the facts and figures that confirm its true scope and value. We do encourage all venues to contribute to this important research.”

To access the full survey and questionnaire go to:

www.eventia.org.uk/Research_UKEMTS_09.asp

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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