Visit London has launched its latest North American advertising campaign. Themed ’Welcome to my World, the campaign will reveal London through the eyes of locals; promoting value for money activities.
Visit London’s Interim CEO, Sally Chatterjee, says: “Now is the best time for visitors from America to travel to London, the exchange rates means that the dollar will go further and visitors can still take advantage of all London’s free attractions.”
The promotional activity will span radio, print and online and include special flight offers from British Airways and hotel rates from Radisson Edwardian to make London an even more affordable holiday destination.
In 2009 Kew Gardens has its 250th anniversary and Charles Darwin’s birth is commemorated at the Natural History Museum.
The campaign is part of the tourism body’s four month international marketing campaign aimed at stimulating visits to the capital during the economic downturn.
Visit London spends over £14m on international promotion of the capital each year.