Revpar drops 2% in London, but rises 10% in Brum

London hotels saw revenue per available room (Revpar) drop by two per cent in the week ending 27 December 2008, according to figures from hospitality research company STR Global.

Revpar fell to £45.93, down from £46.85 during the equivalent week of 2007.

Occupancy decreased by 4.6 percentage points to 47.4 per cent, while average daily room rate increased by 7.4 per cent to £96.81 compared with £90.15 in the corresponding week of 2007.

In the same week, regional hotels suffered a 17.8 per cent slump in Revpar (to £20.79) thanks to a 5.1 percentage point fall in occupancy and a 5.4 per cent decline in daily rate.

On the other hand, Birmingham bucked the trend by posting a 10.1 per cent boost to Revpar on the back of a 6.2% rise in room rate and a one percentage point increase in occupancy.

Members and partners of the Hotel Booking Agents’ Association (HBAA) are clearly not suffering unduly from the recession, with over 450 turning out for the annual dinner Black Tie event in London last week.

Delegates also dug deeper into their pockets than ever before in support of Lynn’s Bowel Cancer Campaign, which raised £23,000 in donations at the association’s gala event.

There was an operatic theme at the five-star Marriott Grosvenor Square and a menu designed by Gordon Ramsey protégée Jason Atherton.

Newly appointed Chair of the HBAA, Steve Ockerby addressed the audience with his vision for the Association in 2009. Hotel CM Kevin Kelly welcomed agents and partners and highlighted the importance that agents were playing during the current climate.

Steve Ockerby said: “It is fantastic to have raised the largest amount for our designated charity – it goes to show the strength of our agency and partner community. 2009 is set to be an exciting time for the HBAA as we roll out new industry White Papers, revise the association’s Code of Conduct and make our presence known through speaking opportunities at major trade shows.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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