The Meetings Industry Association (MIA) reports 50 new applications over the past month and membership development director Simon Bullough says: “at a time of recession firms are looking to this type of association for support”.
New members include Brighton Racecourse, Twickenham Experience, the MCC, The Caledonian Club, Trafalgar Events and Eventpro Software.
“The last couple of months have seen a pleasing upward trend in new member applications to join the MIA,” says Bullough. “In spite of the current economic climate, venues and suppliers are keen to take advantage of our package of benefits, not least our AIM (Accredited In Meetings) accreditation scheme.” AIM was developed by the MIA in association with the Best Practice Forum, and launched in April 2007.
Bullough also highlights “reduced fees at training sessions, mailing lists and networking opportunities” as factors that have been attracting new members.
Following the recent endorsement of AIM by VisitBritain, awareness has grown significantly, says Bullough, who adds: “More companies have seen the marketing advantages of having a credible, quality assurance mark associated with their business”.
The association says it is particularly pleased with growth in the North of England, supported by Conference Leeds.
“With their input we have already accredited 15 new venues, with this figure likely to increase to over 40 in the coming weeks as paperwork from existing applicants is completed,” says Bullough.
For information about the MIA contact Simon Bullough on 07825 679110 or visit: www.mia-uk.org