Easy Fairs up in the downturn

The ‘no-frills’ organiser Easy Fairs has reported sales growth of 11 per cent.

The figures, for the six months from April to September 2008, come at a time when other exhibition organisers are feeling the effects of the economic downturn.

“Easy Fairs shows enable exhibitors to do business, develop new contacts and make sales at a fraction of the cost of a traditional trade show,” says UK managing director Peter Heath, pictured. “There is a clear return on investment, and that’s crucial for companies right now.”

The Easy Fairs model is based on delivering all-inclusive stand packages and, in four years, the company has grown from a small portfolio of manufacturing shows in Belgium to 90 shows in 16 countries across Europe and Latin America, across a number of sectors. The company reported a â?¬30 million turnover in its last financial year and recently took on 100 additional staff.

“Large trade fairs are demanding both in terms of time, resource and budget and there is a lot of casual footfall,” says Heath. “That may be great for making a brand statement but if we’re heading towards further economic uncertainty is that really enough? Exhibitors want a tangible return on investment in addition to raising their profile.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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