New Ambassador Programme for Leeds Met

Well Met Conferencing, the conference deparment for Leeds Metropolitan University has launched its new Ambassador Programme which aims to win £1m in conferences and events business by 2010.

Nearly 100 ambassadors have pledged to promote the University for conferences and events. The programme will be backed by an ongoing £177m investment in new facilities, including Rose Bowl, Broadcasting Place and Carnegie Village.

Keith Ramsay, Deputy Chair of the Board of Governors for Leeds Metropolitan University, says: “Over the next two years we will be adding some stunning and innovative events spaces to our portfolio and we have already allocated additional dedicated spaces within the University, which can be used for external events. We’ve set ourselves the target of achieving £1m a year worth of events business through the development of new facilities and with the support of the staff through the Ambassador Programme, we’re confident that this is achievable.”

Director of finance and resources Stephen Willis (pictured), adds: “Our staff are invited to lots of conferences, meetings and events every year on a national and international level and we are fortunate that many of them are already extremely pro-active in putting the University forward for hosting events.

“The launch of our Ambassadors Scheme will ensure that this activity is more co-ordinated and that appropriate information and support is provided to give staff the best possible opportunities to attract an increased level of business. The scheme will also give our Ambassadors the knowledge and confidence to approach event organisers and the sense of pride in our facilities and in the city, which will also play an important role in attracting them to the University and to Leeds.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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