The Hotel Booking Agent Association (HBAA) has unveiled a new brand identity at its annual forum, held at the Park Inn, Heathrow.
The HBAA’s new corporate brand identity sticks to the blue colour spectrum, symbolising stability, unity, trust, while a more contemporary typeface has been introduced to reflect the vibrancy of the sector. The new branding includes a new tagline: Accommodation, Conference, Meetings and Events.
HBAA marketing director Des Mclaughlin says: “The new brand identity will allow the HBAA to be better recognised in the industry and establish a stronger connection with the hospitality, conference and meetings and business travel industry, and strengthen our overall position in the marketplace. It will be used on all collateral including the redesigned website at www.hbaa.org.uk.”