AIM endorsed to set the English standard

The Meetings Industry Association’s AIM (Accredited in Meetings) quality assurance scheme has been given full endorsement from VisitBritain and is set to become the national standard for business meeting venues in England.

VisitBritain is encouraging all meetings venues in England to become accredited under the AIM scheme when it becomes available to non-MIA members in January 2009.

“The industry has been in need of a reputable national standard for some time, and after much consideration of the dynamics of the scheme, we firmly believe AIM is the one all meetings venues should aspire to achieve,” says Joss Croft, VisitBritain’s head of business visits and events. “We support AIM because as well as driving Best Practice in terms of quality of product and service delivery, the accreditation also includes criteria for environmental and corporate responsibility issues. We are encouraging venues to achieve AIM’s Entry level as a minimum, but hope they will aspire to Silver and Gold levels as their businesses progress.”

VisitBritain will support AIM, by including the AIM branding on its Star Quality printed material, with endorsement on the VisitBritain and Tourism Trade websites and by enabling its venue search system to prioritise AIM accredited businesses in search results.

In addition, VisitBritain will encourage the DCMS (Department for Culture Media and Sport), and other government departments, to include achievement of AIM as a part of their meetings venue and supplier procurement criteria.

The MIA will be providing more details on its plans for AIM during VisitBritain’s National Meetings Week (15-19 September) from stand MIA1 at Event UK, which takes place on 16-17 September.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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